Executive Social Media
Lower Parel, Mumbai
Open for Freshers
Responsibilities:
-Identifying social networks where our current and prospective subscribers are, building an audience and promoting our brand through creative engagement.
-Preparing, plan & Strategy for Campaign Promotions on Social Media.
-Preparing Content Calendars and Campaign . Planning the workflow and meeting the deadlines.
-Knowledge of running social media ads across Facebook & Instagram
-Maintain healthy social media reputation of the brand.
-Content Development for Offline and Online Campaigns including shooting reels and editing the same for social media.
-Use of Illustrator, Photoshop, Canva and other related software for creating static & video content .
-Regularly track performance of posts and derive insights to propose future strategy.
-Stay up to date with developments in social platforms for maximum operational excellence.
-Organize and oversee PR activities and ensure effective communication with clients, media, and the public.
-Develop media relations strategy, seeking high-level placements in print, radio and online media in the region.
-Strengthen the presence of brands in online space – identify collaboration opportunities with influencers and campaign management with planning & seamless execution.
-Edit and update promotional material and publications (brochures, lookbooks, videos, social media posts, etc.)
-Prepare and distribute press releases for every collection and writing articles on media requests.
-Manage & seek sourcing requests from influencers and celebrities.
-Organize PR events and serve as the company's spokesperson.
-Seek opportunities for collaborations, sponsorship, and advertising.
-Address inquiries from the media and other parties/clients. Track media coverage and follow industry trends.
Qualifications and Skills:
-1 year SM & PR experience.
-Knowledge of Illustrator, Photoshop, Canva
-Excellent communication, interpersonal and writing skills
-Thorough understanding of the social media landscape including Instagram, Reddit, YouTube and Facebook.
-Excellent organisational and time management skills with the ability to multitask
-Positive attitude, and ability to work independently and as a team.
-Awareness of the fashion industry trends and good relation with press and media.
Adobe IllustratorAdobe PhotoshopCanvaFacebook Business Manager+1
